Monday, June 4, 2012

Where do we go from here?

I am relatively new to the recruitment world, but even in my short career, it seems like so much has shifted. The emphasis on job postings seemed to primarily be on major job boards such as CareerBuilder and Monster, but these job boards (as hard as they try to up sell all the fantastic upgrades to drive applicants to your website/job opportunities) are not enough by far. They just aren’t as effective, at least in the capacity they used to and now is the time to think outside of the box and reach candidates in ways that never existed before such as social media, and niche websites.

Every few months or at least every year there seems to be a new “it” social media. We now have Facebook, Twitter, LinkedIn, and most recently Pinterest. Although I am not sure just yet how to use Pinterest in the healthcare recruiting field, I’m sure it will evolve soon as it is already evolved to retail companies. The longer these networking sites are around the more they have adapted to cater to recruiting. For example, Facebook has recently teamed up with Monster for the “Beknown” app, where you can post jobs or even create an RSS feed to your job board. Things like this are making social networking a growing resource for applicants to search for job opportunities.

Many recruiting efforts have recently been placed on using niche sites for different healthcare groups, and job fields. I am finding myself doing a search at least once a week for new sites and looking into all those advertisement emails with new websites to reach executive candidates, new graduates and everything in between. I’m sure the rest of you are familiar with this same sort of situation, trying to realign and reach out in any way to reach those that may not have been reachable a few years ago.


Anyone have any new outlets they have been finding success with lately, either social media or niche sites?



Posted by Natalie Speece
Vibra Healthcare

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