3 Things Great Companies Do to Attract The Best Employees

This post is the fifth installment in a six-part series by guest blogger, Jay Forte, Humanetrics LLC. 
Jay is scheduled to kick off the 2011 Image Conference with "The Greatness Zone" general session on Wednesday, July 13. Later in the day, Jay will present two additional sessions: “Will You Fit Here? The Talent Based Approach to Find and Hire the Right Employee” and “Intellectual Age Recruiter - Becoming a Strategic Business Partner”. Register for the Image Conference today to hear Jay! 

 

3 Things Great Companies Do to Attract The Best Employees

Jay Forte, Humanetrics LLC.
www.FireUpYourEmployees.com www.TheGreatnessZone.com

What you send out, you receive. Well, not to get to “New Age-ish” on you, but there is a lot of truth to this when it comes to sourcing and hiring great employees.

Organizations constantly send messages to the outside world about who they are and their beliefs about how they value and develop their people. In my career, I have seen that the three things great companies do to send out a message that they are the best to work for are: they create and support a strong employee-focused culture, they have exceptional clarity in role definitions and performance expectations, and they are compassionate – they openly value, respect and care about employees as people.

1.      They create and support a strong employee-focused culture.  Word gets out quickly about which companies have thriving and employee-focused cultures. These organizations hire based on aptitude and ability, have meaningful incentive and reward programs, provide recurring employee feedback, offer skills education, have sound on-boarding, and are overtly inclusive. They build a culture that attends to the needs of the employees so employees stay motivated and focused on the needs of the customers.

2.      They have exceptional performance clarity. Core responsibilities and performance expectations are clearly defined. Employees (always) know what is expected and how what they do makes a difference to customers, other employees and the organization.

3.      They are compassionate and value employees as people. Organizations that attract the best openly value and celebrate their employees as people. They respect and encourage their diversity, passions and individuality. They encourage strong professional and personal development and respect the lives of the employees outside of the workplace.

There is always a difference between hiring employees and hiring great employees – and I only want great employees in my company. As much as we want to “test drive” a candidate before we hire him by asking talent and behavioral-based questions, great employees want to know what life will be like for them in the company before they get there. Share your beliefs and attitudes about your employees in your social media, your marketing materials and on your website. Share your company’s powerful culture, clarity and compassion and you will attract back the great employees. What you send out, you receive.

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