How Important is that Blinking Red Light on the Blackberry?

The Blackberry was among the first, but this can really pertain to any of the myriad of smartphones we use for the purpose of staying connected at work. Have you ever been in a meeting, on your office phone, or otherwise occupied when you notice that the red light is blinking on the Blackberry to indicate a new message has been received? It can be quite stressful knowing someone is expecting a quick response, but we don't wish to be rude and appear to be giving anything less than our full attention to the meeting (or other activity).

Recent reports have shown that there is increasing acceptance of checking messages or texting in many settings such as the dinner table, on a date, and even the bedroom, let alone at work. There are many websites out there that will attempt to provide etiquette guidance, but they seem to be all over the map. While we need to keep the other party in mind and realize they really can have a legitimate need for a quick answer, the hope would be (perhaps falsely) that they understand how busy we are as well. Technology can be a benefit, but has also increased expectations of response times. I see the importance to respond as soon as we possibly can, but what is an acceptable time frame? Is it and hour, half day, 24 hours, etc? Knowing this can help with a better understanding of expectations, as well as help with our health/sanity. If we don't have clear expectations of response times and what types of messages are considered a priority, we can literally make ourselves sick trying to stay on top of everything. What are your thoughts on:
-Response times
-Priority messages
-Settings that are OK to use and respond to messages

Derek Cunningham, PHR, CHCR
Scripps Health
NAHCR Social Media Task Force Member

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